We’ve wrapped up an exciting six-week policy sprint, focused on exploring new ways to support consumers in making confident investment decisions.

With just 9% of UK consumers having received regulated financial advice in the past year, our policy sprint forms part of a wider initiative on targeted support—designed to bridge the gap between comprehensive financial advice and general guidance.

At a showcase event on 8 April 2025, FCA-authorised firms—including retail banks, platform providers, and wealth managers—shared new customer journey models aimed at helping individuals consider moving from cash savings to investment opportunities.

These models were developed through iterative testing and refinement with real customers, in real-time settings.

Our targeted support initiative offers a fresh opportunity to reshape regulatory frameworks and introduce a new form of consumer help. By empowering people to make better-informed financial decisions, we aim to contribute to a stronger culture of investment and overall economic growth in the UK.

This sprint marks a first-of-its-kind approach—trialling a potential future rule set before launching a formal consultation process. This process will involve collaboration across industry stakeholders, consumer advocacy groups, and other key regulatory bodies such as the Financial Ombudsman Service and the Information Commissioner’s Office.

The sprint’s purpose is to accelerate the development of final policy proposals, which are expected to go out for public consultation by the end of June 2025.